Daily Word Play

patronize

verb
Next word →
patronize

to adopt an air of superiority and condescension toward someone.

Synonyms:condescend, belittle, talk down to, demean, snub
Antonyms:respect, esteem, treat as an equal, uplift, encourage

What Makes This Word Tick

Patronize describes treating someone as if they are beneath you. It often sounds polite on the surface, but the attitude underneath is superior and dismissive. The word is useful when help or advice comes wrapped in condescension.