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maxim

noun
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maxim

a common saying expressing a principle of conduct

Synonyms:reduce, decrease, lessen, curtail
Antonyms:increase, enhance, boost

What Makes This Word Tick

A maxim is a common saying that expresses a principle of conduct—short, memorable guidance meant to steer behavior. It’s not just a catchy phrase; it’s a little rule-of-thumb for how to act. Compared with a slogan, a maxim usually aims at practical wisdom rather than promotion.